电视体育节目的娱信化传播研究--央视体育频道《天下足球》为例

Study on Entertainment Communication of TV Sports Programs——A Case Study of CCTV Sports Channel "The World Football"

现在人们打开电脑或者电视都会看到一些娱乐性节目,这些节目愉悦观众的身心,并且顺应着时代的潮流,承担起信息传递的职能。体育承载着体育传播的责任,也把信息和娱乐结合在一起,让体育节目更具娱乐信息功能。中央体育频道的《天下足球》栏目,对于娱信传播起到了重要的作用,从基本的传播对象上来讲,体育节目的受众群体有着广泛且深刻的忠诚度,并且媒体对体育信息进行传播的同时,也获得了一些商业回报,基于此,本文对电视体育节目的娱信化传播进行分析和研究。

Today,people will see some of the entertainment programs when turns on the computer or TV. These programs pleasure audience＇s body and mind that conform to the trend of the times,as well as assume the functions of information transfer. Sports undertake the responsibility of the spread of sports,it is also the combination of information and entertainment,so sports programs with more entertainment inforr,： ~tion function. The central sports channel ＂world soccer＂ column,making a significant contribution to the entertainment channel spread,spread from the basic object of speaking,sports audience has a broad and profound loyalty,and dissemination of sports information at the same time,also received some commercial return,based on this,this paper analyses and researches the TV Sports Entertainment channel communication.