基于游戏化的互联网运动类APP设计特征探究

RESEARCH ON DESIGN CHARACTERISTICS OF THE INTERNET SPORTS APP BASED ON GAMIFICATION

目的对互联网运动类APP的运行模式与游戏化元素进行研究,挖掘其深层的游戏化设计特征与设计策略。方法以游戏化五大动力元素为基础,通过案例对比,分析其动力构成、机制组件表现等。结论归纳出运动类APP四大游戏化特征,即多动力元素的协同作用、内外动机的有机整合、基于运动场景的情绪替换、深度结合社交关系,为行为改变的游戏化实践提供了有借鉴性的参考与指导。

It aims to analyze the Internet sports APP mode of operation and game elements, to explore its deep game design features and design strategies. Based on the five dynamic elements of gamification, it analyzes the dynamic structure and the mechanism components through case comparison. The paper concludes four gamification characteristics of sports APP： the synergy of multi- dynamic elements, the organic integration of internal and external motives, the motion-based emotional replacement, and the deep integration of social relations, providing a reference and guidance for gamification practice of behavior change. This paper is a positive attempt to design research and design practice.