品牌标志再设计的简约化趋势研究

A STUDY ON THE SIMPLIFICATION TREND OF BRAND LOGO REDESIGN

目的在数字时代下对标志再设计的简约化趋势进行分析。方法以近年国内外企业的品牌标志再设计为论据,探究标志再设计简约化趋势,并分别从图形、色彩、文字等表现形式来归纳分析标志再设计中如何简约化的行之有效的具体方法。结论互联网的普及让标志以不同形式的媒介映入我们的眼帘,众多品牌为了顺应时代和当下大众的审美标准,重新定位服务范围和对象,在原有标志的基础上进行简约化再设计,从而塑造了全新的品牌形象并提升其品牌价值。

Objective： To study the simplification trend of brand logo redesign in the digital age. Method： It is intended to explore the simplification trend as well as its concrete methods of brand logo redesign by studying the cases of brand logo redesign in enterprises at home and abroad in recent years and it also summarizes some effective and specific methods to simplify the brand logo redesign in the forms of pictures, colors and characters respectively. Result： The popularity of the Internet makes it possible for brand logos to appear before people via different media. In order to conform to changing times and the aesthetic standards of the masses, many brands reposition their service objects and range, simplify and redesign their Iogos on the basis of original Iogos so as to enhance the bran value and create a new band image.