“不谈风格的设计”才是可持续发展的根本——浅析“无用”的品牌生活哲学

“NO STYLE DESIGN” IS THE FUNDAMENTAL OF SUSTAINABLE DEVELOPMENT

有人说中国没有设计风格,倘若现在中国有一批设计师能解决中国"人多资源少"的问题,找到生活的主体,提倡分享,那么在未来,这个解决中国根本问题的设计,在历经沉淀后的形式语言将会是中国的设计风格。本文从中国本土品牌"无用"的设计哲学理念出发,它勇敢地跨出商业,有着全新的品牌理念和营销策略,塑造了一个以人为本的阐释设计价值的品牌。

Some people say that China has no design style, but if designer can solve the fundamental problem of China, for example, resources are far less than the population, then in the future, this kind of solution language will become the Chinese design style. This article analyses the Chinese local brand ＂Useless＂ which is out of business, it no longer only concerned with the design language, people-oriented of the design is the value of development.