农业中间组织的联盟博弈分析

Game Analysis of Agricultural Intermediate Organization Alliance

运用联盟博弈沙普利值(Shapley)方法"公司+批发商+农业中间组织+农户"模式,通过对七种情况的分析,农户选择中间机构进行合作对其自身都是较优策略,并对运行机理进行了研究,提出优化农业产业链、提升农户在整个农业链条中的地位和作用、以农业经济组织为中心促进"一村一品"、"一乡一业"发展,逐渐形成集群化和集聚效应,带动区域农业品牌发展,增强农业产业链条附加值等对策和建议。

With the Shapley approach to alliance game in terms of＂companies＋wholesalers＋agricultural intermediate organizations＋farm-ers＂, seven conditions and the operational mechanism are analyzed. The study proposes strategies, including optimizing agricultural indus-try chain, promoting the status and role of farmers in the whole agricultural industry chain, facilitating＂each village to focus on one product＂and＂each township to develop one industry＂, gradually shaping accumulative effect, driving the growth of agricultural brands and enhanc-ing value added in the agricultural industry chain.