基于电子商务的地域特色产品营销问题研究——以烟台大樱桃为例

Research on Promotion of Regional Characteristic Products Based on E-commerce——Take Yantai Cherry for Example

随着社会经济的飞速发展,传统的地域特色产品销售模式已经不能更好地满足市场及顾客的需求,其弊端也日渐显露。文章通过对烟台大樱桃销售现状及当前我国电子商务发展状况的分析,针对该产品的特殊性,提出了适合其销售的电子商务交易模式和相应的发展对策,以期对基于电子商务的地域特色产品营销与发展提供参考并起到一定的借鉴意义。

Due to the increasingly developed economy, the traditional sales mode of regional characteristic products cant better satisfy the demand of both market and customers, and the situation is getting worse. This paper analyses sales condition of Yan- tai cherry and the situation of ecommerce development. According to the particularity of the product, we propose some ecom- merce transaction modes to promote the sales volume as well as some corresponding development study can provide constructive guidance to regional characteristic products sales. We hope our