以新媒体为契点的城市品牌建设研究

Research on the City Brand Construction under the Perspective of New Media

我国整体城市化进程发展加快,城市品牌建设在城市的发展中具有重要作用,可以有效地提升城市知名度和吸引力,进而促进其经济发展。随着网络信息通讯技术的社会普及化,新媒体已经成为我们传播信息的主要渠道,本文主要探讨了城市品牌的内涵和建设意义,新媒体之于城市品牌建设的作用,并且分析了如何在当代背景下,通过新媒体渠道全面建设城市品牌。

The process of urbanization is developed rapidly in China nowadays. During the process, city brand construction is very significant, it can bring popularity and attraction to the city, and also boost economic development, Following internet popularization, new media has became the main platform of information dissemination. This paper mainly discussed the meaning of city brand construction, the effect of new media on city brand construction, and more analyzed how to fully build city brand trough new media under the contemporary background.