我国社会化电子商务研究现状分析——基于CNKI的文献研究

Research Status of E-commerce of Our Country Social Analysis——Based on CNKI Literature Research

由社会网络和电子商务结合而成的社会化电子商务近年来成为人们关注的焦点。本文首先阐述了社会化电子商务的内涵、分类,基于平台、用户、组织、信息构建了社会化电子商务的构成图,并从这4个方面对研究现状进行了分析。基于目前的研究当中存在的问题,提出未来的研究方向。

The Social Commerce which combines the social network and e- commerce becomes the focus of attention in recent years. This paper expounded the connotation and the classification of social commerce,based on information platform,user,group,built the social structure diagram of social commerce,and analyzed the research status from the four aspects. Based on the problems of the present study,the paper put forward the future research direction.