摘要
以昆明市呈贡大学城为例,对呈贡大学城周边农村发展"农家乐"休闲旅游活动进行SWOT分析,分析其发展的4项优势及4项劣势,面临的三大机遇与三大威胁,提出丰富产品形态、打造推广品牌等4点建议与对策,以期为昆明呈贡及国内类似大学城的周边农村发展"农家乐"休闲旅游活动提供参考。
Taking Chenggong university town in Kunming for example, the SWOT analysis on the development of farmhouse leisure tourism activi- ties in the surrounding countryside of Chenggong university town was carried out,in order to analyze four advantages and four disadvantages of the development,as well as three opportunities and three threats. Based on this,four suggestions and countermeasures were put fonward to enrich the prod- uct form and build the promotion brand ,in order to provide reference for the development of farmhouse leisure tourism in the surrounding countryside of Chenggong university town in Kunming and similar university town of China.
出处
《安徽农业科学》
CAS
2017年第2期191-192,247,共3页
Journal of Anhui Agricultural Sciences
关键词
大学城
“农家乐”
休闲旅游
建议与对策
University town
Farmhouse enjoyment
Leisure travel
Suggestions and countermeasures