可穿戴设备网站设计对消费者购买意愿的影响

Research on the Influence of Wearable Device Web Design on Customers' Purchase Intention

网络营销的渠道已经成为产品零售的主要渠道,网络设计及布局对消费者购买意愿的影响具有重要的意义。文章通过研究找出影响消费者消费行为的原因,并根据目标人群需求、习惯及爱好,来控制这些可变原因,创造出满足消费者相关需求的网站,从而形成用户粘性及良好的口碑,以此来提升销量。

E-commerce have become the main distribution channel of retail market.So it is important to study the influence of different network design and layout on the purchase intention of consumers in the same marketing channel.We found out the affecting factors of consumer purchase intention through research.Base on the customer needs, habits and hobbies of the target population,we could control these variable factors and designed a website to meet consumer demand.We could increase the sales by gaining good reputation and forming a user stickiness.