论陶瓷出口目的地文化追踪机制的建立

Study on establishment of tracking system on culture of ceramic export destination

本文旨在从文化适应性角度,探讨在陶瓷出口行业建立出口目的地文化追踪机制的必要性和重要意义,并探索出建立陶瓷出口目的地文化追踪机制的途径。本文首先对比分析了是否适应文化给出口陶瓷产品的销量带来的影响,归纳总结了建立文化追踪机制给陶瓷行业带来的益处。然后,本文通过大量的例子证明了建立追踪机制需要设定参照物,设立文化禁忌、文化偏好指标体系,确立目的地对各种中国文化元素的接受程度指数。最后,本文具体给出了机制建设的三大途径并得出结论:对出口目的地的文化适应性决定了陶瓷产品的竞争力和陶瓷出口企业的成败。

The paper, from the perspective of cultural adaptability, discusses the necessity, significance as well as the way of establishing tracking mechanism on culture for export destination in ceramic export industry. It first analyzes whether cultural adaptability has brought about effects on export sales of ceramic products, summarizes the benefits of tracking mechanism on culture for ceramic industry. Then, through a large number of examples, the article proves that tracking mechanism needs to set a reference and index system of cultural taboos and preference to ensure destination＇s acceptance index for various kinds of Chinese cultural elements. Finally, this paper names three major ways of mechanism establishment and draws the conclusion that cultural adaptability of export destinations determines the competitiveness of ceramic products and the success of ceramics export enterprises.