欧美传统传媒业资本运营趋势对我国的启示

The Enlightenment of the Capital Operation of the Traditional Media Industry in Europe and America to the Media Industry of China

移动互联网等新技术的迅猛发展和广泛运用,使得传媒产业竞争态势更为激烈,竞争格局不断变化。因应这种变化,欧美传统传媒业近年来发生着频繁的出售、并购、分立剥离活动,形成了出售资产后出局、归核化、通过并购强化核心业务或向数字化方向转型等趋势。欧美传统传媒业的资本运营经验,对我国传媒业的发展具有借鉴意义。

Under the rapid development and extensive utilization of new technologies such as mobile Internet, the competition of media industry becomes more intense, and the competition pattern is also changing. Due to this change, frequently selling, merging and separating and stripping occurs in the traditional media industry in Europe and America in recent years, which forms the tendency such as the separation and concentration of assets, the refocusing, the digital transformation according to merge and strengthen the core business. So the capital operation experiences of the traditional media industry in Europe and America have significances to the development of China＇s media industry.