浅谈图书编辑的“微观意识”与微选题策划

Some Comments on the Book Editor's "Micro Consciousness" and Micro Topics Planning

图书的选题策划,伴随着各种"微"领域和"微"文化的兴起,已经在无所不包中"追新求异",如何将新阅读人群从各种屏幕和终端上的视线引至"图书领域",笔者认为可供广泛播种和重点培育的仍然是"微观视域"。无论是编辑、作者还是读者,强调个体、强调亚文化、强调细节,既符合社会实际,也更具有可操作性和鉴赏性。俯视的视角,一手的资料,平等的对话,成为微选题的重要标志,也成为吸引年轻受众的关键点。同样作为80、90后的青年编辑们,应该经营好自己的"微型世界"观,在"小众"和"窄播"中,寻找出版的另外一个"未来"。

The book topics planning, a/ong with the risen of a variety of ＂micro＂ area and ＂micro＂ culture, has been changing for new style in nearly everything. About how to attract the sight of the new reading group from a variety of screen and the terminal, the author thinks that the ＂micro perspective＂ still can be the field for extensive seeding and widely planted. Whether it is for the editors, authors or readers emphasized individual, the sub culture, and the details can be a trend that not only conforms to the social reality, but also has more operability and vitality. A vertical view with first-hand information, and equal dialogue have become important symbols of micro topic, which and key points to attract young audiences. The young editors that maybe born in 1980＇s-1990＇s, in order to find another ＂future＂ of publishing, should operate their own ＂microworld＂ concept in the ＂niche＂ and ＂narrow seeding＂.