公共文化服务体系的网络关注度研究——以百度指数为例

A Study of Internet Attention of Public Culture Service System——Taking Baidu Index as Example

文章以"百度指数"为数据来源,以公众关注和媒体关注两个视角,从趋势研究、舆情洞察、人群画像三个模块统计分析"公共文化服务体系"的社会关注度特征及变化趋势,以期为提高公共文化服务体系的社会关注度提供基础,并为促进公共文化服务体系建设提供决策支撑。

Baidu Index was adopted as data source to carry out statistical analysis of characteristics and change trend of social attention to the ＂Public Culture Service System＂ through three modules（ trend research, observation of public opinion, and group portrait） in terms of public attention and media attention, so as to provide a basis for improving social attention to the ＂Public Culture Service System＂ and provide some decision support to facilitate construction of the ＂Public Culture Service System＂.