涵盖分布式新能源业务的营销服务体系研究

Research on the marketing service system including distributed new energy business

通过调研深入分析和研究了分布式新能源各主体的业务需求,利用移动互联网技术和大数据等先进信息通信技术,以客户为中心,从社会化服务框架、定制化服务内容和跨界信息化服务平台3个角度构建了涵盖分布式新能源各业务主体在内的新型营销信息化服务体系。其中,基于新能源运营数据信息和调研结果,研究并建立了面向各相关业务主体的社会化服务框架;根据研究得到的社会化服务框架和调研分析结果,设计了针对各业务主体的定制化服务内容;最后,基于大数据技术及各业务主体互动沟通的需要,构建了包含互动服务渠道和互动服务内容在内的跨界信息化服务平台,为相关社会主体提供快捷、流畅、愉悦兼具个性化的服务,满足了多变的市场需求。

Based on the in-depth analysis of the existing power marketing service and considered the business needs of each distributed new energy （DNE） body, a new marketing service includ ing all bodies of DNE is proposed from thee aspects, i.e., social service framework, customized services and cross-border information service platform with several advanced information and communication technologies, such as big data and n,obile intemet technology. Among them, the social service framework is eonstructed aiming lo all service bodies based on the new encrgy operation data and survey findings; the customized service is created with the social service framework mentioned above and the survey findings; finally, a cross-bonier information service platfonn including interactive service channels and interactive services is investigated based on the analysis result of big data and the needs of interactive communication, which provides a fast, smooth and pleasant personalized service for all DNE bodies and meets the changing market demands.