试论中国入世后白酒业面临的挑战及应对措施

Discussion on the Challenges to Liquor-making Industry and the Relative Countermeasures after China's Entry to WTO

白酒业是中国的传统产业和民族产业,面对WTO,其面临的挑战是多方面的,包括政府管理职能的转移、行业协会的运行机制、行业发展战略规划、市场竞争机制及游戏规则、国外资本的不断涌入、国际品牌的创建等。应采取的应对措施主要有:加强行业管理,转变职能,建立协调的运行机制,制订行业发展战略,建立有序的市场竞争机制,规范市场游戏规则,建立行业自律机制,正确引导消费,严格控制产品卫生指标、与国际接轨,加强知识产权意识,积极参与国际竞争等。(晓)

Liquor-making industry is the traditional industry and national industry in China.China's Entry to WTO has brought the in-dustry lots of challenges covering many aspects including:transfer of government administration functions;the operation mechanism of industrial association;industry development planning;market competition mechanism and the relative market rules;input of large amount of oversea capitals;and establishment of internation brand etc.The relative contermeasures includes:enforcement of industrial managem-nt;transition of management functions to establish harmonious operation mechanism;formulation of industry development strategy;estab-lishment of orderly market competition mechanism and the relative market rules;establishment of industry self-regulation mechanism and proper guidance of consumption;high requirements of hygienic indexes of liquor products to meet international standards;improve-ment of the consciousness of knowledge ownership;and active participation of inte rnational competition.(Tran.by YUE Yang)