传统工艺与中国品牌

Traditional Crafts and Chinese Brands

目前,振兴传统工艺已上升为一种国家战略,与之相关的很多问题都有进一步探讨的空间,其中传统工艺与中国品牌的关系是当务之急。通过对传统工艺诸多特点的分析,认为传统工艺品牌的创建是振兴传统工艺的关键之一,它既是一种中国企业身份的战略,也是一种中国文化身份的战略。只有实施各种传统工艺的品牌战略,提升其品牌形象,工艺之中蕴含的丰富的民族文化才有用武之地,中国传统工艺才能以崭新的面貌在世界人民面前展现出自身的风采,并走上可持续发展的道路。

Currently, revitalizing traditional crafts has been endowed a legitimate role in the execution of national strategy, with which many problems related have been the subject of further discussion. The most pressing matter of the moment is to study the relationship between traditional Chinese techniques and Chinese brands. The researcher suggests promoting cultural Chinese brands and traditional Chinese business culture is one of the essences to revitalize Chinese traditional crafts. The relationship plays a significant role in both corporate identity strategy and Chinese cultural identity strategy. Only through implementing various traditional technology while enhancing corporate image, a euhural Chinese company can utilize Chinese cultures and crafts to compete in the global market. Furthermore, only through cultural Chinese companies＇ successes, Chinese traditional crafts can present themselves before the world in a modern way, and Chinese aesthetics can be seen as a dynamic whole that is to be admired and appreciated.