城市视觉形象设计的美学思考

Aesthetic Thinking of Urban Visual Image Design

本文从城市视觉形象与城市美学的脉络关系出发,讨论了"城市视觉形象"的涵义和美学内涵。指出当下"城市视觉形象设计"研究中存在的问题,并将"城市"作为重点讨论的对象。思考城市美学的"核心问题",即"城市与人性的关系问题",从"美学"的角度和人的审美活动出发,进一步思考人性的本源即"真、善、美"的统一,从中获得对城市视觉形象设计的认识。提出城市视觉形象设计应满足人性的需求,让人与"城市"之间能够进行互动、交流,达到人与城市的自然环境与人文环境之间和谐共生的状态,实现人类对于"真、善、美"和谐统一的审美追求和审美体验。

This text takes a starting point from the view of the relationship between urban visual image and urban aesthetics, discusses the meaning and aesthetic connotation of ＂city visual image＂, points out the problems existed in the study of ＂urban visual image design＂, regards ＂city＂ as corn element of discussion, considers the ＂core problem＂ about urban aesthetics, so as to say, it is the ＂relationship between city and human nature＂, also manifests the further reflection on the origin of human nature --＂truth, goodness and beauty＂ from the perspective of ＂aesthetics＂ and people＇s aesthetic activities,and obtains the inspiration of urban visual image design, proposes urban visual image design that should meets the needs of human nature. To create the interaction and communication between people and ＂city＂,then to achieve the harmonious statues of people,city, natural environment and cultural environment,then to realize aesthetic pursuits and aesthetic experience about ＂truth, goodness and beauty＂.