城市消费行为对商业网点发展的影响研究

Infl uence Of Consumption Behavior On Commercial Network Development

随着移动互联网的快速发展和普及,体验性团购已成为电子商务的核心领域之一。体验性团购与实体商业联系紧密,其发展对城市商业的空间结构已产生了显著影响。文章通过对体验性团购的消费行为和空间分布的研究,分析体验性团购对城市商业网点的影响,总结移动互联网影响下城市商业网点的发展特征,并针对其特征提出城市商业网点规划应对策略。

With the development of mobile intemet, group purchase has become a major business of e-commerce. Group purchase experience has affected spatial structure of commercial network substantially. The paper conducts a study of consumption behavior influence on spatial distribution of commercial network, concludes the characters of commercial network under mobile intemet impact, and proposes planning strategies.