语用视角下商务英语广告中模糊限制语研究

The Research into the Hedging in Business English Advertising from the Perspective of Pragmatics

语言模糊性可体现于模糊限制语。在商务英语广告中,模糊限制语已经被广泛地应用,可以通过词汇、句子和话语三种形式体现出来。本文的研究是以语用学中的合作原则和礼貌原则为理论基础,针对英语商务广告中的模糊限制语的语用功能进行研究,具有很强的实用性和可操作性。

The quality of the fuzziness of language can be represented by hedging. In business English advertising, hedging has been widely used, which is realized linguistically through lexical, sentential and discourse devices. Based on the Cooperative Principle and the Principle of Politeness in Pragmatics, the research is made into the pragmatic functions of hedging in business English advertising, which is very practical and operative.