超越价值链的创意生态系统研究

Beyond the Value Chain: A Perspective on Research in Creative Eco-system

将价值链的概念应用于创意产业存在局限性,也不符合当代社会发展的要求。创意产业作为一个庞大的集合,各门类产业间形成相互关联,合作共存的网络,构成一个创意生态系统。在外部环境和内部参与者共同作用下,创意生态系统总是处于动态平衡。区别于其他经济部门,创意产业生产存在由文化资本向经济资本转化,即创意生态中的"光合作用"。作为一个开放系统,创意产业是当代城市文化生态的重要组成,健康的创意生态带来具有活力和竞争力的城市文化。因此,创意产业政策的制定与实践应以生态系统为视角,鼓励媒介融合与广泛参与,摆脱经济价值决定论,为创意产业设置多元化的评价机制。

The linear thinking of value chain was questioned inefficient while being applied to creative industries analysis. Inspired by ecology, the author analyzed the complex construction of creative industries,and its interaction with the environment and the interplay among the agents; also,the author argued that there is a converting process from cultural capital to economic value,which makes creative industries distinguished from other economic sector. As an open system,the creative industries are part of the city ecosystem; creativity is city ＇s competitiveness. Therefore, the author suggested taking a perspective of ecological system to creative industries,and setting a diversified evaluation mechanism for the creative industries.