网红:从新媒介赋权到商业变现

Instant Online Celebrities:From New Media Empowerment to Commercial Realization

随着传播技术的发展,新媒介对社会生活的影响和型塑逐渐加深,网红的出现就是其中的一种结果,而新媒介赋权是推动其发展的深层动力。新媒介赋权的对象不能仅仅局限于弱势群体,它也可以用来解释网红现象。既然是被赋权,网红就有机会按照商业的逻辑把某种"权力"转化的物质或能量,并以此改善自己的生活环境。

With the development of communication technology,the influence and shaping of new media on social life are deepening gradually,the emergence of Online Celebrities is one of the results,and the new media empowerment is to promote its development of deep motivation.The article believes that the new media to empower the object can not just be limited to vulnerable groups,it can also be used to explain the phenomenon of Online Celebrities.Since it is to be empowered,the Online Celebrities will have the opportunity to be in accordance with the logic of the business logic to some power of the conversion of matter or energy,and in order to improve their living environment.