大数据时代网络谣言参与心理分析与管控策略

Internet Rumors in the Era of Big Data to Participate in Psychological Analysis and Control Strategy

随着大数据时代的到来,移动互联设备在方便人们发布与获取信息的同时,也促进网络谣言的产生与传播。网络谣言的传播给社会的和谐与发展带来极大危害。通过研究大数据时代网络谣言的传播特征及其变化,分析网络谣言参与者的心理机制及其"自我合理化"的心理,提出大数据时代网络谣言的管控策略,为政府做好舆论疏通和引导提供参考。

With the arrival of the era of big data,the popularity of mobile Internet in the country,people through the mobile Internet device information real-time publishing and obtaining the phenomenon becomes very common,resulted in the current Internet rumors of the generation and propagation of more frequent,the spread of Internet rumors to the harmonious and stable development of society brought great influence and harm.Through study the era of big data network rumor propagation characteristics and changes,analysis the psychological mechanism of Internet rumors participants and ' rationalization' psychological,put forward the era of big data network rumor control strategy,for the government to make public opinion to dredge and provide guidance for reference.