广德县农村电子商务发展情况的调研报告

Investigation Report on the Development of Electronic Commerce in the Rural Area of Guangde County

安徽省农村电子商务进农村综合示范工作自开展以来取得了一定的成效,但与商务部要求及发达地区相比还有很大的差距。为了了解安徽省农村电商发展的具体情况,课题组对广德县进行了调研。该县农村电商发展取得了一定成效,但农村电商宣传难、农产品上行不易、电商人才紧缺、市场环境不佳、政策难以落地等问题,严重阻碍该县农村电商发展。因此,建议加大电商宣传力度、注重培育龙头企业、建设电商人才队伍、适度降低投资门槛、落实政策保障条件,稳步推进,最终形成"百花齐放,百家争鸣"的发展氛围。

The comprehensive demonstration work of electronic commerce in rural areas of our province has achieved certain results since the beginning of the development. But there is still a big gap between the requirements of the Ministry of Commerce and the developed areas. In order to understand the specific development of rural electricity suppliers in our province, the members of the research group conducted a survey in Guangde county. The county＇s rural electric business development has achieved some success, but the rural electricity suppliers propaganda is difficult, agricultural products upstream is not easy, electricity suppliers talent is short, market environment is poor, the policy is difficult to land, all these are serious obstacles to the development of rural electricity suppliers. Therefore, it is recommended to make publicity efforts to cultivate leading enterprises, construct talent teams, moderately reduce the conditions of investment, and implement policy guarantee, which finally forms the development atmosphere of ＂letting a hundred flowers blossom and a hundred schools of thought contend ＂.