安徽省旅游景区网络关注度时空特征研究

Research on the Spatial and Temporal Characteristics of Network Attention Degree of Tourist Attractions in Anhui Province

基于百度指数统计2014年9月1日到2015年8月31日逐日网络关注度数据,从周时段、月时段、黄金周期间、三大旅游区域和网络关注客源地域特征5个方面研究安徽省22个著名旅游景区网络关注度时空特征。周时段内,网络关注度整体呈"平日高、周末低"特征,周五达到最大值;逐月来看,呈"三峰三谷"特征,关注高峰集中在12、3及4月;黄金周前5天关注度均明显上升,到节前一天达到最高峰,节后出现明显下降;网络关注客源具有一定的地域聚集特征。三大区域网络关注度存在较大差异,皖南最高且季节性波动最为明显,大合肥区次之,皖北最低且波动较小。需做好旅游景区网络营销、全省旅游业均衡发展、旅游客流高峰期预防等工作。

Based on datas from 2014 September 1st to August 2015 31 daily network attention of Baidu index, the paper studies the network attention degree of temporal and spatial characteristics of 22 famous tourist attractions in Anhui Province from week period, month period, the golden week, three famous tourist areas and region characteristic of the network attention source. 22 tourist attractions network attention degree shows the overall characteristic of ＂high on weekdays and weekend low＂ within a week period, Friday reaches a maximum value; monthly view, displays a ＂three peaks and three valleys＂ feature, peak concern concentrated in 12, 3 and 4 months; Network attention degree of 5 days before the golden week is significantly increasing, one day before reaching the peak and a marked decline after festival. Tourist network attention has a certain geographical aggregation characteristics. There is a big difference among three regions, the network attention in southern Anhui is the highest and seasonal fluctuations is most obvious, Hefei area second, northern Anhui is the lowest and the annual changes is little. Based on the above, the article puts forward some suggestions, which are strengthening the network marketing of tourist attractions, paying attention to the balanced development of the whole province＇s tourism industry, and making the prevention of the peak of the tourist flow.