阅读推广的服务自觉

The Self-consciousness of Service in Reading Promotion

阅读问题包括阅读行为和阅读管理与服务问题,图书馆阅读推广关注阅读服务问题。图书馆阅读推广包括图书馆营销和新型阅读服务,是二者的统称。阅读推广是图书馆的创新性服务,其服务理念对传统图书馆学具有颠覆性,是图书馆人面对社会阅读环境变化带来的挑战而制定的基于推广活动的解决方案。认识到阅读推广是一种解决方案才能在阅读推广中保持服务自觉。

Reading issues include reading behavior and reading management and service. Library reading promotion is concerned with reading service. Library reading promotion includes library marketing and new reading services. Reading promotion is the innovative service of the library, and its service idea is subversive to traditional library science. Reading promotion is the solution that based on the promotion activities of the librarianship facing the challenges of social change in the environment development. Understanding reading promotion is a solution to keep the self-consciousness of service in the promotion of reading.