论微信公众平台在高校思想政治教育中的价值及实现

On the Value and Realization of the We Chat Public Platform in the Ideological and Political Education in Colleges and Universities

微信公众平台作为一种新兴媒体,因其独有的功能特点,能够提高思想政治教育的辐射度、关注度、时效度、精准度。但这只是其潜在价值,要使其潜在价值变为显性价值,必须正视问题,加强技术、内容、人员建设,加强活动开展,把思想政治教育微信公众平台打造成支撑性平台、吸引力平台、保障性平台、影响力平台,从而提高高校思想政治教育的实效性。

As a new media,We Chat public platform have its unique features. It can improve the ideological and political education of radiation,attention,timeliness,accuracy,but this is only its potential value. To make its potential value into a dominant value,We must face up to The problems,strengthen the technology,content,personnel construction,as well as the activities,to build a supporting platform,a platform of the attractiveness,a security platform for the ideological and political education of micro channel public platform,so as to improve the effectiveness of Ideological and political education in colleges and universities.