国产儿童动画片文化价值观的变迁——以《葫芦兄弟》《喜羊羊和灰太狼》之比较为例

The Changes of Cultural Values in Chinese Children Cartoons——A Case Study of Calabash Brothers and Pleasant Goat and Gray Wolf

不同国家和民族、不同时代创作的儿童动画片中都隐含着的不同的主流文化价值观导向,这些文化价值观会对儿童的心理和行为产生深远影响。改革开放以来,中国社会经历了巨大的社会转型,社会转型的直接后果就是带来了文化价值观的转变。在处理代际关系、两性关系、内群体关系和外群体关系这四种基本的人际关系上,《葫芦兄弟》与《喜羊羊和灰太狼》这两部不同时代制作的国产儿童动画片表现出迥异的文化价值观导向。

Children cartoons in different countries or different ages generally imply different mainstream cultural value orientations. These cultural values will have a profound effect on children ’s psychology and behavior. Since China’s reform and opening up,Chinese society has experienced great social transformation,which brings about the transformation of cultural values accordingly. In dealing with these four basic relationships,generational relations, the relations between the sexes, in-group and out-group relations,Calabash Brothers and Pleasant Goat and Gray Wolf which were animated in the two different ages show the different cultural value orientations.