论自媒体时代医院在突发事件中话语权的掌控

Discussion on Public Hospitals' Control of the Dissemination of Information of Hospital Emergency Events in the Age of We Media

自媒体时代的来临,使医院突发事件信息的传播方式发生了深刻的变化。自媒体时代,信息的传播主体更为多样,传播速度加快,互动性加强;加之医院管理者观念陈旧,应对能力缺乏,使得医院在突发事件的应对中更为困难,严重影响了公立医院在突发事件中话语权的掌控,很有可能会影响公立医院的发展。因此,公立医院应当通过增强自媒体信息的敏感性;转变观念;建立信息发布的机制,主动公开公布相关信息;加强信息的保护工作等方面应对新媒体对医院突发事件中话语权的冲击。

Since the coming of the age of We Media, the dissemination of information of hospital emergency incidents has undergone profound changes. In this age, the dissemination body of information became diverse with speeding communication rate and intensified interactivities. Meanwhile, the administrators of hospital could not respond to the new situation for lack of capacity, which makes it more difficult for hospitals to respond to emergency events and might seriously affect public hospitals＇ voice control in emergencies and the development of public hospitals. Therefore, hospitals should deal with the impact of new media on hospitals control right in emergencies by increasing the sensitivity of We Media, changing concepts, establishing mechanisms for information dissemination, initially disclosing relevant information, strengthening the protection of information and so on.