大数据视野下微博涉军舆情引导策略

Guiding strategy of military-related micro-blog consensus from the perspective of big data

微博作为大数据时代具有代表性的社交媒体平台每时每刻都产生海量多样的媒体信息,各种涉军舆情信息混杂其中。微博数据的这种大数据特性对涉军舆情监测、识别、引导和管控带来了前所未有的新挑战。研究大数据背景下微博涉军舆情的特点规律和引导策略,对涉军舆情的管控有积极的理论和现实指导意义。

Micro-blog is one of the most representative social media platforms in the era of big data. A huge variety of new media information including military-related information is published on the Micro-blog every moment. The big data characteristics of the micro-blog data brings new challenges to monitoring, identification, guiding and controlling military-related consensus. The research on the characteristics and guiding strategy of military-related micro-blog consensus is of theoretical and realistic significance for controlling the military-related consensus..