自媒体时代大学生思想政治教育的方法与路径

University Students' Ideological Innovation in the Age of Self-media

近年来,随着以微博、微信各类公众号等形式为代表的自媒体在现代大学生中的流行,自媒体以其传播速度快、内容海量、主体性和交互性强的特点,为我们的大学生思想政治教育创新带来了机遇,但同时我们也应该正视其负面的东西和带来的挑战。本文针对自媒体的各种影响,分析了自媒体时代大学生思想政治教育的方法与路径,提出了应对措施。

With the network information technology and the growing popularity of mobile terminals, micro-blog, wechat of various representatives of the public, in the form of media has been very popular in the modern university students. Since the media has a very fast speed, content Quantification, subjectivity and interaction, and other characteristics, it has brought opportunities for university students＇ ideological and political education, but we must also face up to the challenges it brings. This article through selfmedia＇s characteristics analyzes the media development on college university students＇ ideological and po- litical education＇ sadvantage or adverse effects, and give some measures to the self--media age of university students＇ ideological and political education.