构建中华文化丝绸之路:中华价值观输出方式研究

Building the Silk Road of Chinese Culture:a Study on Exportation Way of Chinese Values

文章论述了中华价值观输出的可行性,提出中华价值观输出的方式:构建完备的影视作品海外营销网络、大众媒体承担传播中华价值观的责任、在双向交流中完善中华价值观体系、结合地域特色深挖历史文化资源的价值、对外援助结合多元化的文化输出手段五种途径。

After the discussion on feasibility of Chinese values exportation,the paper proposed five ways to broadcast.The first is set up the marketing network of film and television programs in abroad;the second is entrust mass media a responsibility to broadcast Chinese values;the third is consummate Chinese values system in interaction process with foreign culture;the fourth is excavate the value of historic culture with regional characteristics;the fifth is carry out the foreign aids with diversified cultural exportation.