基于复杂适应系统理论的创业机会识别与开发过程研究——以桑德集团为例

Identification and Exploitation of Entrepreneurial Opportunity from Complex Adaptive System Theory Perspective——Case Analysis Based on Sound Group

本文在创业理论与复杂适应系统理论融合的基础上,以复杂适应理论的"刺激-反应"模型为研究框架,通过对环保行业龙头企业桑德集团的案例分析,提炼了复杂多变创业环境中创业型组织不断洞察市场进行机会识别与开发的复杂适应过程,提炼出创业机会识别与开发的复杂动态和交互适应的内在机理,构建出创业机会识别与开发过程的复杂适应性模型。

The paper chose the ＂stimulus-response＂ model of complex adaptive theory as the research framework, through the case analysis of the Sound Group which is a leading enterprise in the environmental protection industry, explored that entrepreneurial organization how to identify and exploit entrepreneurial opportunity through continuous insight into market in the complicated and changeable entrepreneurial environment, extracted the inner mechanisms of the complex dynamic and Interactive adaptation of entrepreneurial opportunity identification and exploitation, and constructed complex adaptive model of entrepreneurial opportunity identification and exploitation.