基于品牌意象的SUV造型设计方法

SUV modeling design method based on brand image

为快速响应消费者需求,保持汽车造型设计的延续性,提高品牌识别性,将消费者品牌意象认知和形态特征进行结合,提出一种基于品牌意象的汽车造型设计方法。运用自然语言处理、主成分分析等方法提取了品牌意象的关键语义特征,以汽车侧面轮廓和前脸轮廓为对象,采用形态分析法提取了汽车造型的设计因子,建立了品牌意象与设计因子之间的映射模型,以吉利SUV造型设计实例验证了该方法的可行性和实用性。

In order to response the customer requirement quickly, keep the inheritance of vehicle modeling design and enhance its identifiably, the customer brand image cognition was combined with morphological characteristics propose a method of vehicle modeling design based on the brand image. The key semantic features words of brand image were extracted by the natural language processing method and the principal component analysis methods. The vehicle side profile and face profile were taken as the object. The design factors of vehicle modeling design were extracted by morphological analysis method. The mapping mechanism between brand image and design factors was established. The result of a SUV modeling design for GEELY brand showed that this method was feasible and practical.