微商还是“危商”---浙江高校大学生微商行为调查研究

Instant Business or Risky Business------Research on Business Activities via Instant Messaging Tools by College and University Students in Zhejiang Province

当多数大学生只是把微信、微博、QQ等当成通讯与娱乐工具的时候,一些大学生却以其为平台做起了微商。大学生微商群体的形成有其必然性,是多方面因素共同作用的产物。基于浙江得天独厚的微商发展资源,对高校大学生微商行为进行调查研究具有重要的现实意义。

While most students only use We Chat, micro blog and QQ as tools of communication and entertainment, some others are doing business on these platforms. There is inevitability in the rise of on-line college and university student-businessman group, which is the result of combined action of multiple factors. So it is of great practical significance to research on the instant messaging platform business activities of college and university students, based on the unique advantage of resources for the development of instant messaging platform business in Zhejiang province.