摘要
通过对服饰流行色特点及影响因素的阐述,介绍了服饰生产过程中对流行色的预测与选择规律。考虑到服饰流行色具有广泛性与周期性的特点,应综合考虑服装销售地区的地理位置、政治、经济、文化背景及不同年龄段消费者的生理、心理特点,对服饰流行色进行针对性的预测和选择,提高服饰的附加值。
By exposition of characteristics and influencing factors of fashion color, the prediction and selection rules of fashion color in the manufacturing process on clothing were introduced. Considering that fashion color is universal and periodic, the geographic location, politic, economy, cultural background of sales region as well as physiological and psychological characteristics of consumers in different age should be comprehensively considered for specific prediction and selection of fashion color to improve additional value.
作者
杨陈
YANG Chen(Jiangxi Institute of Fashion Technology, Nanchang 330201, China)
出处
《染整技术》
CAS
北大核心
2017年第1期78-80,共3页
Textile Dyeing and Finishing Journal
关键词
服饰
流行色
广泛性
周期性
地区差异
消费心理
预测
选择规律
clothing
fashion color
universe
periodicity
regional differences
consumer psychology
prediction
selection rule
