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论“摩拜单车”管理模式的创新 被引量:8

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摘要 摩拜单车的诞生是解决城市交通和环境问题的良策。"分享经济"和"互联网"等因素共同催生出的摩拜创新模式突破了传统公共自行车的局限,带来了显著的社会效益、经济效益及绿色效益。而面对用户道德的难题和盈利困境,摩拜在未来可通过信用体制的完善、与政府的合作及更多商业化运作方式实现其可持续的发展。
作者 郝雨桐
机构地区 上海市育才中学
出处 《管理观察》 2017年第1期73-75,共3页 Management Observer
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