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社会化商务中的客户保持策略

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摘要 在Web 2.0技术的普及和大众化社会媒体深入发展的驱动下,社交媒体与电子商务逐步融合,也迎来了社会化商务时代的到来,企业客户保持也将面临更多新的问题,企业只有积极应对,采取有效的策略,才能在激烈的市场竞争中保持更多的忠诚客户,进而为企业带来丰厚的利润。
作者 娄迎军
出处 《中国管理信息化》 2017年第2期89-90,共2页 China Management Informationization
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