青年网络流行语流变中的价值观呈现研究

The Nurture of Core Value from the Development of Youth's Cyber Catchword

改革开放以来,青年网络流行语的变化不仅在一定程度上反映了我国社会经济文化的变迁历程,折射了当代青年的社会心态和精神风貌,而且它还是一种日常生活化的意识形态形式,经历了从政治倾向到经济倾向再到多元倾向的发展过程,其本质上是一种"符号化"的、"去主流意识形态化"的、"消费主义化"的、体现虚假"需要"和虚假"平等"性质的意识形态形式,并且具有极强的消费文化意味。因此,必须着力加强社会主义核心价值观传播的青年化、故事化和立体化,唯有如此才能发挥好社会主义核心价值观的文化整合功能,提高马克思主义理论话语的实效性,引领网络青年流行语的正确发展方向,使广大青年能够真正理解、认同并自觉践行社会主义核心价值观。

Since the implementation of reform and opening up policy, the change of the youth＇ s cyber catchwords not only mirrors the course of China＇ s social economy and culture, which reflects contemporary youth＇ s social mentality and spirit, but also is a kind of daily life form of ideology. It has developed from the tendency of political to economic and finally tended to be pluralism. Actually, it is a kind of ＂symbol＂ and ＂to the mainstream ideology＂, ＂ reflecting a false ＂need＂ and ＂equal＂ nature of the false form of ideology, furthermore, it is another form of consumer culture. Therefore, we should spare no effort on strengthening the propagation of socialist core values in the way of young, appealing and plane propagation. That is the only way to play the cultural integration role of the socialist core values, to improve the effectiveness of Marx＇ s theory of discourse, to lead the correct development of youth＇ s cyber catchword so that a wider range of young people can really share and execute on the socialist core values.