基于高铁大发展的武汉旅游发展策略

Research on Wuhan Tourism Developmental Strategies in the Era of High-speed Railway

武汉是中国内陆腹地最大的综合交通枢纽,高铁的建设给予了武汉发展旅游的重大机遇。通过分析武汉在高铁时代发展旅游的优势和动因,针对在高铁时代武汉发展旅游中存在的问题,提出了提升武汉城市旅游管理、突出武汉旅游资源优势、重视城市营销、整合周边旅游资源和培养高铁旅游人才等建议。

It is clear that Wuhan is an important hub of China＇s high-speed railway. Certanly, tne construction of high-speed railway provides Wuhan a major opportunity for the tourism development. Through studying advantages and motivations in Wuhan tourism development, it is necessary to ana- lyze current Wuhan tourism problems and improve Wuhan City＇s tourism management. The purpose is to highlight the advantages of tourism resources in Wuhan and cultivate high-speed railway tourist talents. Also, it is important to emphasize the tourism market and integrate tourism resources around Wuhan city.