“互联网+”时代高校图书馆的阅读推广策略

Discussion on University Library Reading Promotion Strategy in “Internet +” Age

随着"互联网+"时代的来临,移动阅读越来越走进人们的生活,高校图书馆的阅读推广工作也要随之转变与创新。在新形势下,高校图书馆需要建立以微信公众号平台为载体的推广模式,设置多个推广栏目、多种功能模块,用多样化的表现形式,来促进移动阅读。并且组建强有力的推广队伍,通过组织主题大赛、举办专题讲座、开展丰富多彩的读书节活动,让读者持续不断关注移动阅读。

With the advent of the Internet ＋ era, mobile reading is increasingly close to people＇slives. The promotional ways of reading for the university library should be changed and innovated. Underthe new situation, the university library needs to establish the promotional mode based on Wechat publicplatform. It needs to set up a number of promotional columns, a variety of functional modules and a lot offorms to promote mobile reading. Additionally, it should build strong promotion teams, organize a varietyof competitions and seminars to carry out a variety of reading festival activities so as to motivate thereaders to continue to pay attention to mobile reading.