我国农产品加工业的电子商务平台优化策略研究——基于“互联网+”视角

Research on Optimization Strategy of E-commerce Platform of China's Agricultural Processing Industry——based on the perspective of“Internet+”

农产品加工业作为现代农业产业体系的组成部分,对农业生产发展和农业生产效益提高发挥着重要的作用。随着电子商务的应用与普及,我国农产品加工业环境发生巨大变革,对于解决我国农产品加工产业存在的流通环节复杂、交易成本较高、销售渠道狭窄等问题具有重要意义。在"互联网+"热潮下,我国农产品加工企业应把握机遇,利用互联网技术加快优化农产品加工业电商平台,实现互联网与传统农产品加工行业的深度融合,开辟我国农产品加工行业的新天地。

As a component of modem agricultural industry system, agricultural processing industry plays an important role in agricultural production development and agricultural production benefit. With the application and spread of e-commerce, China＇s agricultural processing industry had a great change, which has a significant meaning to solve the problem of compli- cated circulation section, higher trade cost and narrow sales channel in agricultural processing industry. In the upsurge of ＂In- ternet＋＂, the domestc enterprises should grasp the opportunity, use internet technique to accelerate optimizing the agricultural processing e-commerce platform, realize the deep integration between intemet and traditional industry, and open up the new world for China＇s agricultural processing industry.