摘要
近年来我国调味品行业有了较快的发展,随着行业内竞争的加剧,特别是跨国企业也不断进入,提高市场营销能力成为企业发展的根本。通过分析了我国调味品企业的外部市场环境和自身营销现状,并结合先进的营销理论制定了符合本企业的市场营销策略,从而迅速提高企业的竞争力,在激烈的市场竞争中占有一席之地。
In recent years the condiment industry in China has achieved rapid development. As the inten- sifying industry competition grows, especially when multinational companies continue to enter, impro- ving marketing ability has become the foundation of enterprise development. The article analyzes the current situation of external market environment and marketing in China＇s condiment enterprises, com- bines with the advanced marketing theory and establishes the marketing strategy of the enterprise, so as to rapidly improve the competitiveness of enterprises, and occupy a space in the fierce competition in the market.
出处
《淮北职业技术学院学报》
2017年第1期102-104,共3页
Journal of Huaibei Vocational and Technical College
关键词
调味品
营销环境
营销现状
策略
condiment enterprise
marketing environment
marketing situation
strategy
