产品服务化供应链核心企业的服务模式决策研究

Study on the Service Mode Decision of Core Enterprise of Product Servitised Supply Chain

在以系统集成商为主导的产品服务化供应链中,考虑顾客效用的情况下,将服务提供商单独提供服务和系统集成商与服务提供商共同提供服务这两种情形下的最优决策进行比较,发现当服务提供商单独提供服务时,随着服务成本的增加,服务提供商的服务水平会降低,从而导致顾客需求、顾客的总效用、服务提供商的收益、系统集成商的收益和供应链总收益均会降低。当系统集成商与服务提供商共同提供服务时,可以增加顾客需求,提高系统集成商的收益、供应链的总收益和顾客的总效用,但降低了服务提供商的收益。

In a product servitised supply chain dominated by system integrators, considering the customer utility, the optimal decision is analyzed in the situation in which the service is provided by the service provider or the service is provided by the service providers and system integrators. It is found that when the service is provided by service provider, with the increase of the service cost coefficient, the service level reduces, which leads to the customer＇ s net utility,customer＇ s requirements and benefits of supply chain enterprise decrease. When the sys- tem integrator provides services with the service provider, which can increase the customer＇s requirements, it can expand the customer＇ s net utility, improve the benefit of system integrator and total benefits of supply chain, but reduce the service provider＇ s profit.