我国体育场馆运营业相关政策演变及建议

Evolution and Development Recommendations of Policy for Stadiums Industry in China

体育场馆不单是大型体育比赛的硬件条件,更是文化体育生活的载体。体育场馆运营业的发展,有利于满足人民群众多样化的体育需求、保障和改善民生,有利于增加就业、培育新的经济增长点,有利于增强国家文化竞争力。我国体育场馆在建设、运营和管理逐渐脱离事业体制、走向市场,形成体育场馆运营业态的过程中,面临一些具体问题,如消费者需求日益高涨而有关政策法规不尽完善或执行不到位、企业快速发展但行业自治力量薄弱等。通过梳理我国体育场馆运营业相关的政策法规,将法规进行归类分析,将法规按照不同层级归纳为纲领类、指导类、行业类3个层次,分层次剖析利弊。同时运用比较研究法,借鉴国外体育场馆运营业发展的理念和国内文化产业改革的经验,着重探讨我国体育场馆运营业未来发展的政策需求和法规保障。

Stadiums are not only hardwares of sport events, but also carriers of healthy life style. The development of stadiums industry helps to meet the diverse sports demand of people, ensure and improve people＇s livelihood, increase employment, cultivate new economic growth point, and also strengthen the competitiveness of the national culture. As the construction, operation and management of stadiums are gradually separated from the institutional system into the market and foster the for- mat of stadium industry, there＇ re also some problems faced by the stadiums ： the development of stadiums could not meet consumers＇ growing demand ; the relevant policies and regulations are incomplete or are not fully implemented; corporations are in rapid development but weak in the industry＇ s self-government. These problems of stadiums industry need to be urgent- ly solved in the future. By analyzing stadiums industry related policies and regulations in our country, the article divides poli- cies and regulations into three classes： programmatic, guiding and industrial; and analyzes the pros and cons of the three classes. Meanwhile, drawing on the concept of stadiums industry overseas as well as the experience of the reform of cultural industry in China through comparative study, the article focuses on the need of the policies and legal protection for the stadi- um industry development in China.