微博“多边舆论场”博弈研究

A Study of the Game of the Multilateral Public Opinion Field of Microblog

基于媒体化的公共平台属性,微博已经超越"两个舆论场"的官民二元论,成为一个多种话语和利益进行交流、竞争甚至敌我对抗的"多边舆论场"。由于社会各方参与,微博空间高度同构了现实社会场域,其舆论博弈表现在五个层面上,并盛行"丛林法则",导致非理性甚至混乱失控的特征。倡导对话协商与多边合作博弈,变撕裂共识为构建共识,是微博多边舆论场发挥社会建设性的必然要求。

Based on the attribute of the media - oriented public platform, microblog has transcended the theory of opposition between the government and the public in ＂two public opinion fields＂, becoming a ＂multilateral field of public opinion＂ where various speeches and interests exchange, compete and even defiantly fight. Due to the involvement of all social parties, microblog space has highly structured the realistic social field. Its game of public opinions embodies in five aspects, and advocates ＂the law of the jungle＂, resulting in the features of irra- tionality even chaos and loss of control. Advocating dialogue and consultation along with multilateral cooperative game has tumed ＂tearing consensus＂ into ＂building consensus＂, which is a necessary requirement for the multi- lateral public opinion field of microblog to play a constructive role in society.