石化销售企业会员大数据分析及应用的探讨

Discussion on Analysis and Application of Members Big Data in Petrochemical Sales Enterprises

石化销售企业与移动互联网业务融合的发展趋势给石化销售企业数据分析和应用提出了为销售向数字化和智能化转型发展服务的新要求,根据目前石化销售企业数据处理存在的标准不统一、不规范和传统结构存在缺陷、自有数据相对有限等问题,提出了深化大数据分析及应用的实施策略和步骤,建立会员大数据基础平台和技术架构、拓展分析的基本思路,并在会员标签、客流分析、新产品营销、营销效果分析和数据安全等方面,将为石化销售企业创新营销模式提供支持。

At present,the development trend of the integration of traditional petrochemical sales enterprises and mobile internet services puts forward new requirements of the digital and intelligent transformation,precision membership marketing and massive data processing on the architecture and performance for data analysis of petrochemical sales enterprises.The problems existing in the data processing of petrochemical sales enterprises are pointed out,viz. the standards are not uniform and not normative,the traditional structure is of defects,the own data is relatively limited. The strategies and steps are put forward to improve the implementation of big data analysis,providing a support for the petrochemical sales enterprises to improve analysis level of member big data.