红歌“新唱”与马克思主义大众化的有效传播

Sing the Red Songs in New Ways and Effective Transmission of the Marxism's Popularization

马克思主义大众化是马克思主义"化大众"的过程,其传播效果影响着马克思主义大众化的实现程度。无论是传播内容和方式的选择上,还是大众情感的认同上,都存在着影响马克思主义大众化有效传播的不利因素。马克思主义大众化要走出当前困境,必须从传播内容的"亲民"性、形式的多样性和主流价值观的融合性等方面作出切实改变,而红歌"新唱"的内容及特点恰好迎合了这一需求。

Popularization of the Marxism is the process of its affecting people. The effect of dissemination influences how much the Marxism can be popularized. However, there are disadvantages to affect the dissemination of popularizing Marxism, they exist not only in choice of the content and way of dissemination, but also in identity of people sentiment. In order to get out of the trouble, popularizing Marxism must be changed from making the content to be close to people, varying the way of dissemination and fusing the main values, and renewing the Red Song meets this need exactly.