基于全流程视角的模块化评价指标体系构建及应用

Construction of Modularity Evaluation Index and Its Application——From a Perspective of End-to-End Process

模块化已经成为企业提升产品竞争力的重要工具,企业正从单纯开展模块化设计过渡到向全流程模块化要效益的阶段。通过构建产品模块化生命周期流程模型,设计了面向营销、研发、生产和采购等阶段的模块化评价指标体系。结合具体案例研究发现:(1)模块化已经成为企业撬动全流程产品竞争力的有效工具,对模块化绩效的评价不仅仅存在于模块化设计层面,而构建全流程评价指标有利于系统地评测模块化在市场、研发、采购、生产阶段的综合绩效;(2)通过对不同产业线之间的模块化绩效进行显示和比较,并辅以相关评价机制有利于把模块化的绩效考核指标落实到具体的承接业务部门,进而推动模块化效应能在企业全流程真正发酵出来。

Modularity is proved to be an effective tool to help enterprises strengthen their product competitiveness, and enterprises are intending to transfer from traditional modular design to the pursuit of comprehensive benefits through end-to-end modularity. By constructing a product modularity model around a lifecycle angle, this article designs the modularity evaluation indices regarding the marketing, R＆D, manufacturing and sourcing stages. Combined with the case study, the research finds： （ 1 ） enterprises are adopting modularity as a tool to strengthen their product competiveness, and the evaluation of modularity is not restricted to the modular design level. The construction of end-to-end evaluation indices is applicable for systematically measuring the performances of modularity regarding marketing, R＆D, procurement and production stages ; （2） the modularity performances of various divisions can be displayed and compared by the adoption of above end-to-end evaluation indices. And the combination of relevant evaluation mechanism could facilitate the implementation of modularity performance, and substantially promote the generation of modularity effects in end-to-end stages.