考量国家形象的政治维度

A Consideration of the National Image From the Politial Dimension

以往的国家形象研究一般从整体出发,综合为主,而忽略解剖式的分析方法。其结果是,对国家形象的研究停留于表层,受制于现象,而无法深入其核心,难以把握其本质。国家形象的生成、演变与传播受制于政治、经济、文化等因素,政治又对经济、文化起着统率作用。其实在政治维度上,政治领袖、政治价值、政治制度以及政府绩效是观察国家形象的四个重要视角。而主体对国家形象的感知又明显地受制于文化因素,为了超越文化差异,可以实行本土化与在地化的应对策略。

In the past, the study took the national image as a whole, but neglected its local effects. Political, economic and cultural aspects are all important elements when the national image shape, development and communication, economic, cultural, and political play a role of command. Therefore, through to the image of the country＇s political considerations, political leaders, political values, political system and government performance are on the national image of the internal and external communication playing a positive function, and through further analysis, it is pointed out that national image dissemination of results is limited and subject to cultural factors, and puts forward the tactics of localization.